- At the heart of Hartwell Motor Co lies a profound admiration for the myriad subcultures that form the vibrant tapestry of motor enthusiasm. From the rebellious spirit of kustom kulture and the intricate artistry of lowrider lifestyles to the timeless allure of vintage choppers, hotrodders, classic cars, and the adrenaline-pumping world of drag racing, our foundation is built upon these rich traditions. Each thread of this cultural fabric inspires our designs, our ethos, and our community.
Our Story
Hartwell Motor Co: Rooted In Tradition
Inspiration & Influences
Our creative muse is deeply rooted in the iconic eras of motor history: the groundbreaking hot rod and custom culture of the 50s, the fearless racers of the 60s, and the vibrant lowriders of the 70s, alongside the rugged charm of vintage bikes and motorcycles. These periods, known for their revolutionary designs, bold expressions of identity, and the spirit of rebellion, infuse our creations with a sense of timelessness and authenticity. Hartwell Motor Co's essence is a harmonious blend of these influences, crafted for the modern enthusiast yet steeped in the rich legacy of motor culture.
Looking Ahead
The journey of Hartwell Motor Co is just beginning. As we look to the future, our commitment to the motor enthusiast community remains our guiding star. We envision a brand that not only pays homage to the legends of the past but also inspires the innovators of tomorrow. Join us as we throttle forward, embracing new adventures, new challenges, and new opportunities to celebrate the spirit of the road.
